Yes—Tires Plus is part of the same corporate family as Firestone. Both are automotive service brands operated by Bridgestone Retail Operations, a subsidiary of Bridgestone Americas. That connection does not mean every Tires Plus location is a Firestone Complete Auto Care store, or that the brands have identical services, pricing, and policies. Understanding who owns Tires Plus can help customers compare locations, tire options, and warranty terms before scheduling service.
Who Owns Tires Plus?
Tires Plus is owned and operated within Bridgestone Retail Operations, commonly called BSRO. BSRO is part of Bridgestone Americas, the U.S.-based arm of Bridgestone Corporation. The company operates multiple automotive service brands, including Tires Plus and Firestone Complete Auto Care.
In practical terms, Tires Plus and Firestone Complete Auto Care are sister brands under the Bridgestone corporate umbrella. They are not independent competitors owned by unrelated companies. However, each brand has its own name, store identity, customer-facing materials, and service experience.
Bridgestone is also a major tire manufacturer. It owns the Bridgestone and Firestone tire brands, among others. This creates two related but distinct parts of the business: tire manufacturing and retail automotive service. A Bridgestone-owned service chain may sell Bridgestone or Firestone tires, but it can also offer tires from other manufacturers.
How Firestone, Tires Plus, and Bridgestone Are Related
The relationship is easiest to understand as a corporate hierarchy:
- Bridgestone Corporation: The global parent company.
- Bridgestone Americas: Bridgestone’s Americas business, including its U.S. operations.
- Bridgestone Retail Operations: The retail service organization that operates brands such as Tires Plus and Firestone Complete Auto Care.
- Tires Plus and Firestone Complete Auto Care: Separate consumer-facing service brands within that retail organization.
The word “Firestone” can refer to more than one thing. Firestone is a tire brand, and Firestone Complete Auto Care is a vehicle-service chain. Both are connected to Bridgestone, but a Firestone tire product and a Firestone-branded repair shop are not the same business unit or service.
Similarly, Tires Plus is a retail automotive service brand. Its name does not mean that it sells only one tire brand. Customers can ask a location which tire makes and models are available for a particular vehicle.
When Did Bridgestone Acquire Tires Plus?
Tires Plus began as a tire and automotive service business before becoming part of the Bridgestone organization. Bridgestone/Firestone acquired the chain in 2000. That acquisition brought Tires Plus into the company’s retail operations, where it became part of a broader network of service centers.
The history helps explain why Tires Plus and Firestone Complete Auto Care may appear similar in some areas. They share a corporate parent and operate in the same general industry, but they have continued as distinct brands rather than being merged into a single chain name.
For current ownership and brand information, customers can consult the official corporate websites. Bridgestone Americas describes its business and brands at BridgestoneAmericas.com; store-specific service and policy details are available through TiresPlus.com and FirestoneCompleteAutoCare.com.
Are Tires Plus and Firestone Complete Auto Care the Same?
No. They are affiliated brands, not identical storefronts. A Tires Plus location operates under the Tires Plus name, while a Firestone Complete Auto Care location operates under the Firestone Complete Auto Care name. The two brands may offer overlapping services, but customers should not assume that every service, promotion, store policy, or appointment option is exactly the same.
Both brands commonly provide tire-related services and general automotive maintenance or repair. The precise menu can vary by location, vehicle, and available equipment. For example, a customer may find tire installation, balancing, alignment, brake service, or oil changes at a nearby store, but should verify that the particular location handles the requested work.
Store-level details matter. A chain’s corporate ownership does not guarantee that every shop has the same technicians, equipment, inventory, operating hours, or appointment availability. The most reliable approach is to check the location’s current service page or call the store directly.
Do Tires Plus and Firestone Use the Same Warranty?
Not necessarily. Warranty coverage depends on the product or service, the terms in effect when it was purchased, and the specific store or program involved. A tire manufacturer’s warranty is also different from a retailer’s installation, road-hazard, or service-related coverage.
Before buying tires or authorizing repairs, customers should ask for the applicable warranty terms in writing. Useful questions include:
- Is the coverage provided by the tire manufacturer, the retailer, or both?
- What defects, services, or types of damage are covered?
- Does the coverage require regular inspections or maintenance?
- Are there mileage limits, time limits, exclusions, or claim fees?
- Can the work be completed at another Tires Plus or Firestone location?
Coverage can change, and terms may vary by promotion or product. A store associate should be able to identify the specific policy tied to the purchase. Customers should keep the receipt, warranty documents, and maintenance records, since documentation may be necessary for a claim.
Can a Tires Plus Customer Visit a Firestone Location?
Because the brands belong to the same retail organization, it may be possible to get service at a different affiliated location. But customers should not assume that every purchase, warranty, promotion, or repair record automatically transfers between brands or stores.
Before visiting another location, the customer should provide the original invoice or service paperwork and ask whether the store can honor the relevant coverage. The answer may depend on the type of work, the warranty’s terms, the product involved, and the store’s systems. Confirming beforehand can prevent a wasted trip or an unexpected charge.
For an open repair concern, the original store is often a useful first contact because it has the service history. If that shop is unavailable or inconvenient, another location can explain whether it can review the work and what documentation is needed.
Does Tires Plus Sell Firestone Tires?
Tires Plus may offer Firestone tires, along with tires from other manufacturers, depending on vehicle fitment, local inventory, and current availability. Bridgestone ownership does not mean that every store carries every Firestone model or that a customer must buy a Bridgestone-family tire.
When comparing options, customers can ask for tires that fit the vehicle’s size and driving needs, then compare the complete installed price. The total may include the tire itself, mounting and balancing, valve stems or tire-pressure monitoring system service, disposal fees, taxes, and any optional coverage.
Drivers can find the recommended tire size on the vehicle’s tire-information placard—often on the driver-side doorjamb—or in the owner’s manual. A tire professional can confirm fitment, load and speed ratings, and whether the selected tire is suitable for the vehicle.
How to Compare Tires Plus and Firestone Locations
Since the two chains are affiliated but distinct, comparing a nearby Tires Plus with a Firestone Complete Auto Care location is still worthwhile. The best choice may depend on convenience, cost, available appointments, and the exact work required.
| What to Compare | What to Check |
|---|---|
| Service availability | Confirm the location performs the specific repair or maintenance service. |
| Written estimate | Request an itemized quote, including parts, labor, fees, and taxes. |
| Tire selection | Compare compatible models, inventory, and the full installed price. |
| Warranty terms | Ask who provides coverage, what it includes, and where it can be used. |
| Appointments | Check opening hours, estimated completion time, and appointment availability. |
| Promotions | Review eligibility, expiration dates, and whether an offer applies at that location. |
Online reviews can provide context about customer experiences, but they do not replace a written estimate or a direct conversation with the store. Prices and promotions can differ by location and change over time, so a current quote is more useful than an old online price.
What Customers Should Know Before Scheduling Service
A few straightforward steps can make a service visit more predictable:
- Describe the vehicle clearly. Provide the year, make, model, and relevant engine or trim information.
- Explain the concern. Describe symptoms and when they occur, rather than assuming a particular repair is needed.
- Request an itemized estimate. Ask the shop to separate recommended repairs from work that is immediately necessary.
- Confirm authorization. Tell the shop to contact the customer before performing additional work beyond the approved estimate.
- Save records. Keep invoices and maintenance documents, especially when warranty coverage may apply.
These steps are useful at either brand. Corporate ownership can make the brands easier to connect, but it does not remove the need to understand the price, scope of work, and coverage for an individual transaction.
Frequently Asked Questions
Is Tires Plus owned by Firestone?
Not directly in the sense that Firestone Complete Auto Care owns the Tires Plus chain. Both are part of Bridgestone Retail Operations, which sits within Bridgestone Americas. The clearest description is that Tires Plus and Firestone Complete Auto Care are affiliated sister brands.
Is Tires Plus owned by Bridgestone?
Yes. Tires Plus is part of Bridgestone Retail Operations, a subsidiary of Bridgestone Americas, which belongs to global parent company Bridgestone Corporation.
Is a Tires Plus store a Firestone store?
No. A Tires Plus store uses the Tires Plus brand, while a Firestone Complete Auto Care store uses the Firestone Complete Auto Care brand. They share corporate ownership but remain separate retail brands.
Are Tires Plus and Firestone prices the same?
Not necessarily. Prices, promotions, inventory, and estimates can vary by service and location. Customers should compare current written quotes for the same product or work.
Can Tires Plus service a vehicle with Firestone tires?
Customers can ask a Tires Plus location about services for Firestone tires. Availability and coverage depend on the service requested and the applicable warranty terms. The tire’s purchase paperwork can help the shop determine what coverage applies.
The Bottom Line on Tires Plus Ownership
Bridgestone owns Tires Plus through its retail operations, and Firestone Complete Auto Care belongs to the same corporate family. The brands are related, but they are not interchangeable: each has its own store identity, and services, prices, availability, and warranty terms should be confirmed with the specific location. For a purchase or repair, customers can compare written estimates and ask exactly which company provides any warranty or promotion.